Our expectations of a website change constantly as web standards rise. We need to find information quickly, socialize, be entertained, and all of that should be done on a personal level. The utilization of a variety of engaging media is crucial to developing efficient, beautiful, and personable websites.
What kind of media are we talking about? Anything you can utilize to deliver a message on your websites, such as videos, audio, graphics, or photos. While many of these can improve the user experience, the media you choose should be appropriate for your major target audience, including all of their expectations, abilities, and constraints. Consider the devices visitors will use to access your site, as well as any technical limits.
For the time being, let’s concentrate on a medium that consistently improves the user experience – when utilized properly, of course: images. Here are five tips to help you get the most out of each and every image on your website
- Use relevant Images
You want to make sure that the photos you use in your website’s design are relevant. Images are supposed to complement a page and serve as a visual help for the topics you cover. You must make certain that the photographs on your page are relevant. You wouldn’t include a photo of banana bread on a page about how to bake an apple pie, would you? It will not be considered relevant. On your page, your images should make sense. Consider what photos you would expect to see if you were a visitor to your site. Your audience might expect to see photographs of air conditioners, heating systems, fireplaces, or a person installing a system if you are an HVAC firm. These are images that complement the content. The crucial thing is that you aren’t just using photos for the sake of using them. They should offer value to your page and provide a beautiful visual representation of your material to your viewers.
- Use Original Images
You should use original photographs if you want to have a stronger effect on your audience. Your site will have more authenticity if you use original photographs.
This isn’t to say that stock photos can’t be used. Stock photos are useful for boosting your website, but original images give your visitors a better sense of who you are and what you do.
You can utilize original photographs of your business, products, or employees. It gives your readers an inside look at your company and how you work. They can get a visual picture of your company, which will assist them in better comprehending it.
This is especially important when photographing individuals. Many members of your audience will be able to recognize stock photographs of people. It does not display these photos when they view them.
- Using Creative Logos
The company logo is the one image that you are most likely to see on any website. The logo has a unique role to play, as it serves two purposes. For starters, it aids users in recognizing a website and offers them the assurance that they are exactly where they want to be. Second, by displaying your logo on every page of your website, your visitors will know they haven’t left yet. Always try to keep the logo in the same place. It can be extremely beneficial to provide this consistent element of recognition, especially when you offer varied information that necessitates a different site style.
- Focus on rescaling and cropping
When choosing a photo to use on your page, consider how it will be cropped. This is critical for any photographs in headers or prominently featured on your website.
To accommodate different screens, some of your photographs will need to be cropped. On a desktop, your image may be full-size, but on a mobile device, it will be half-size. You must ensure that your image will crop nicely so that all users will have the same experience with the photo.
You should think about how you’ll crop and scale your images. Some photographs may be too large to fit on your site, so you’ll have to resize them to make them fit. You may also need to crop some of the photographs that are embedded in your pages.
- Choose Background Images Wisely
Background photos are a terrific method to offer your visitors an immediate idea of what your site is about or to create a unique mood on your site. Make sure you understand the impact your background image will have on your visitors. Then include it into your design and test it to ensure that it achieves the desired result. Background photos have the potential to make your site look cluttered, especially if there is no obvious separation between background and text. Check out this list of websites for some amazing examples of how to use large background photos on a website that works.
While a variety of media can be employed to improve a website’s user experience. Images remain the most widely used and ubiquitous medium. We enjoy visuals because they are convenient, engaging, and simple to remember. Images, when used correctly, can draw and direct visitors’ attention, elicit emotions, and establish trust.