It happens frequently that the digital marketing plan that we conceptualize in our head doesn’t translate well to our target audience. Then we repeat the steps in the hope that we won’t fail. whereas instead of repeating the steps, we need to focus our efforts on researching how to plan our digital marketing strategy.
And to make it easier for you we have prepared a list of the top 5 digital marketing strategies for beginners-
- Maintaining Social Media Presence
Despite the importance of social media, business owners often overlook it during busy times. Being realistic about the amount of time you have to devote to social media is the key to maintaining your presence online. You can use memes with witty captions to boost your engagement rate by keeping an up-to-date social media profile. Even if you can only manage one account, choose a platform that fits your needs and stick with it.
After all, memes are actually quite popular these days, so posting them shows that you’re aware of your market and customers. They also show that you’re on top of current events.
- Stay updated on Google My Business
Use a service called “Google My Business” to easily get your company’s information onto Google maps, so that your company can be discovered by visitors. This service will help you create and verify your business, so your business information will appear on Google maps.
If you upload a photo, customers will be able to see all of your business’s contact information, including your address, when they search for your business. This will assist consumers in contacting and navigating your business.
Marketing via remarketing, or so-called retargeting, is a very common and popular form of online advertising in which users see ads after visiting a website or visiting a particular web page, regardless of whether they have taken any action.
Using targeted online advertising, you can increase visitors to your site after you have added your website and social media accounts. Then, you can set up remarketing campaigns using Google AdWords and Facebook Ads to attract potential customers from these visitors.
Also, you can use this method to target customers who have previously been interested in your business or brand. It’s called remarketing because you’re targeting past visitors to your site or existing customers.
Retargeting Vs Remarketing
It’s true that both remarketing and retargeting are effective methods on their own, but using both together may be the most effective tactic to boost your digital marketing activities and grow your business.
- Frequent online reputation management campaign
To give clients a positive impression of your business, you should ensure that your online reputation is favorable. You need to establish and manage your company listings on review sites such as Google Maps and Yelp in addition to managing your social media profiles. It is important that you respond promptly and courteously to negative reviews on your site if you discover a consumer has voiced an issue. Today, customer reviews are the primary referral source.
If potential customers see that you have high ratings, favorable reviews, and reply professionally to concerns, they are more likely to choose your business.
- Video Marketing
In marketing, it has been said that a picture is worth 1,000 words. A video is worth 20,000. That is the concept behind video marketing, an effective method of engaging your audience.
In video marketing, the use of videos is used to promote, educate, and inform your audience about your products and services. It allows you to reach your audience with new mediums and increases engagement on your digital platforms. Businesses of all sizes, including entrepreneurs and small businesses, are using video as part of their marketing strategy.
Video is gaining popularity due to the ease with which it can be used by prospects and clients on multiple platforms. Small businesses are increasingly using video to attract, convert, and retain new customers.