It is critical to have a company website in order to grow your brand. Why? Because, like customer service representatives, a website serves as your target audience’s customer assistance and more. It puts your offers in the best possible light. It persuades your target market to purchase your items or sign up for your services. Last but not least, it reflects the type of business you run. As a result, a poor site design makes you appear unprofessional from the perspective of your target audience. In fact, the design of your website is responsible for 94 percent of your first impressions.
The Google platform serves as the primary link that allows them to collaborate effectively. As we all know, Google is the most popular and well-trusted search engine on the planet. As a result, the platform favors sites that acquire high-quality material and have a solid web design in the face of stiff competition.
I’m guessing you already see the reasoning after reading this. To be at the top of the Google platform search results, both high-quality content and web design must collaborate. If your website lacks this one-of-a-kind combo, you’re increasing your bounce rate or, to put it another way, you’re losing sales. Furthermore, it will reduce your chances of achieving a good SEO ranking
Here’s a list of 5 ways in which SEO and Web design can go together very well-
- Image Optimisation
The importance of visuals in web design cannot be overstated. Websites with compelling graphics, photos, animations, or videos attract customers. This is why you must grab users’ attention as soon as they arrive on your site, as you only have five seconds to do so. However, if you want to be sure your photographs are optimized, include the keywords in the image descriptions and alt text.
According to research, mobile devices account for more than half of all website traffic worldwide, thus having a mobile-friendly website is critical if you want to reach more than half of your target audience. In 2015, Google made mobile-friendliness ranking criteria, and in 2017, mobile indexing was implemented, implying that Google primarily indexes and ranks the mobile version of the content.
As a result, if you want to reach a larger audience and rank higher on Google, you need to devote more time to the mobile version of your site. Is your mobile site as functional as your desktop site? Are all of your photos in the same format? Is everything tagged the same way on the mobile app as it is on the desktop app? Understanding the importance of mobile will improve your SEO and strengthen your Google relationship.
- Trendy and Engaging Content
It’s difficult to develop useful web pages or rank highly in search engines without strong content. Google favors sites with a well-organized content structure, easy-to-navigate pages, and strategically placed keywords. Additionally, updating current material signals to Google that your site is ‘active,’ resulting in increased crawling frequency. How-to articles, FAQs, and case studies were all popular. Use paragraphs, headings, and signal words to organize your information and improve the user experience on your website. Finally, consumers can click on another landing page from your site for further information rather than going elsewhere if you present or link to related content on your site.
In website design, user experience (UX) is critical. And, in order for SEO and web design to work together, you must have a correct framework in place so that all of the facts are easily consumable.
Make your copy, for example, succinct. You don’t need to write a long litany on your homepage; you may go into greater detail on your product pages. For your website to appear in search engines, only use the most important keywords. This is why structure is essential so that consumers may scroll from top to bottom without getting lost.
- Site Maps
A sitemap is a roadmap for your website that aids search engines in finding, crawling, and indexing its content. A decent sitemap will assist search engine crawlers to crawl your site more intelligently, resulting in higher Google ranks and more traffic. That is if your material is already well-crafted and user-friendly. Make sure your design intuitively directs people to the proper spot and that your internal linking structure makes sense to you before creating a site map. This may appear to be a lot of labour, but SEO is a process that can be compared to a technical art.
One of the most important advantages you can have in your organization is a high-ranking SEO, and one of the most efficient ways to achieve this is through consistent efforts. So, in order to meet the platform’s recommendation requirements, you should follow and respond to the platform’s basic list of must-haves. If you want to be successful in your field, you must advertise and promote your brand to a large number of individuals. Continue to be inspired in your pursuit of brand awareness, customer satisfaction, and revenue generat